Integrating sustainability strategies to keep your business green

Posted By on Sep 24, 2018


Minimizing the environmental impact that a business has become the main priority of entrepreneurs in the past few years. This is the reason behind the sudden apparition of diverse sustainability strategies that can be easily applied, without spending a fortune on their integration. They include major changes that will have a visible impact, but that will not affect the profitability of the business involved. The chance for a better future sits in the hands of people who own businesses that cause damage to the environment.

If they choose a more sustainable method of dealing with things, the world can be changed. Raising awareness on this topic and promoting the integration of such strategies are necessary for accelerating change. Luis Goyzueta is one of the first CEOs that made a change in this direction – he focused on advanced biofuels instead of fossil fuels, thus helping to reduce the greenhouse gases on Earth. Here are some sustainability strategies that will help your business become green:

Downsizing your closet - less old items means more space for new ones

What is an Environmental Management Strategy (EMS)?

An EMS represents a series of steps and processes that are applied in the case of businesses that desire to become green or to reduce the impact it has on the environment, while not losing or increasing the profitability and efficiency of it. EMS plans are now in the center of attention for startups, small businesses and local agencies, but bigger companies can adopt such a strategy too, even though the costs may be bigger. There are EMS plans that help with starting a green business from scratch. Goyzueta applied an EMS by starting his biofuels company. Choosing the appropriate strategy will lead to a profitable business that also helps the environment.

Recycling and reusing

Recycling is the most important part of becoming green. Regardless of what your business produces, it is paramount to find a method to recycle the waste. Reusing is another good method to keep the waste to a minimum. Obtaining a partnership with a recycling company is the cheapest and most effective method to do it. On the other hand, in case you possess enough money to make an investment yourself, you can buy recycling equipment for your business. Recycling won’t cost you a fortune, but it has a visible impact on how your business operates.

Going paperless

Another good strategy to reduce the environmental impact your business has would be choosing to become a paperless company. With so many software programs available for invoicing and keeping track of the documents related to your company, paper is no longer needed. If you still need hard copies of some documents, you can use recycled paper instead or you can reuse pages that are printed on one side only. Going paperless can save a lot of trees and reduce the release of carbon dioxide from production processes as well. It is not a major change to make and it will cost you less compared to using paper on a daily basis, in large quantities.